Associate Professor of Finance, MANOHAR SINGH coauthored a paper titled “Capital Market Impact of Product Marketing Strategy: Evidence from the Relationship between Advertising Expenses and Cost of Capital” that was published in the Academy of Marketing Science’s special issue on marketing and finance interface. The paper that appears in the Journal of the Academy of Marketing Science, Vol.33, Issue 4, 2005, provides evidence to the effect that advertising expenditures help in reducing firm cost of capital and hence contribute to enhancing firm value.
One of Manohar’s published papers in the European Financial Management Journal titled, “Multinational Diversification and Corporate Performance: Evidence from European Firms”, European Financial Management, Vol. 10, No. 3, 2004, was ranked 7th in the list of top 10 most requested papers in that publication. The source of information and the other papers included in that list are available at the following Blackwell Synergy link:www.efmaefm.org/0EFMJOURNAL/top10_2004.shtml. Manohar is in a good company there as works of Professors Michael Jensen and Jay Ritter appear in the same list.
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