INDIAN I.T.WIZKIDS

KRANTHI KIRAN VISTAKULA

A Smart Stitch

Kranthi Kiran Vistakula’s climate control jackets and other gear have propelled him to the No. 1 spot

By 

Smita Sengupta 

 

          The cold winds of the US East Coast that he faced while studying at the Massachusetts Institute of Technology (MIT) forced Hyderabad-born Kranthi Kiran Vistakula to invent his first climagear — a jacket that would keep him warm in the biting cold and cool in the sweltering heat. Today, the 29-year-old is trying to turn that project into a business. His two-year-old start-up, Dhama Apparel Innovations, makes functional apparel, mainly jackets, helmets and scarves, using a proprietary technology called ClimaCon (short for climate control).

The company’s tiny office at the National Institute of Design (NID) in Ahmedabad is bustling. “It functions like a workshop. Sometimes we work till 2 am,” says Prasenjit Kundu, an apparel design student at NID, who joined Dhama after attending one of Vistakula’s workshops.

Vistakula’s jackets, called Climagears, are sleeveless vests that have 20 plastic tiles called peltiers (named after French physicist Jean Charles Peltier) sewn on the inside. Each peltier, which converts electrical energy into heat, is linked to a bigger, plastic tile that is sewn on the garment. It draws power from lithium polymer batteries fitted on to a belt and can maintain the inside temperature at 20-40 degree celsius. A separate panel allows the user to control the temperature. The apparel is lightweight (the jacket weighs about 650 gm) and a single charge of batteries lasts eight hours at a stretch.

R&D accounts for most of Dhama’s cost of operations. “The product is still undergoing a refinement process,” says Vistakula. Venture capital firms invested in the company, however, are positive. “It is surprising that with a population of 1.2 billion, there is not a single Indian player in sports apparel. The product has a market,” says Harshal Shah, CEO of Reliance Venture Asset Management, part of the Reliance ADAG group. The Mumbai-based firm made an undisclosed investment in Dhama last June along with investor group Mumbai Angels.

RANK NO 1 DHAMA APPAREL INNOVATIONS
BUSINESS: SPECIALISED APPAREL FOUNDER: Kranthi Kiran Vistakula YEAR OF INCEPTION: 2008 HQ: Hyderabad CAPITAL RAISED: About Rs 5 crore INVESTORS: Self, family, friends, awards, competitions, Department for Scientific and Industrial Research, Reliance Venture Asset Management and  Mumbai Angels EMPLOYEES: 5 KEY CUSTOMERS: Military personnel, outdoor workers, sports enthusiasts KEY COMPETITORS: Aspen Systems, Med Eng, Foster Miller

    
 So far, Dhama has invested about Rs 5 crore in the business. Vistakula’s jacket won him the MIT 1K Business Plan Competition in 2005. Armed with $1,000 in prize money and a prototype, he came back in 2007. He got Rs 12 lakh from Department for Scientific and Industrial Research, part of the Ministry of Science and Technology. After refining his prototype for six months, NID offered him incubation support.

Marketing is going to be Dhama’s big challenge. It is negotiating a tie-up with a multinational sports apparel company and already has one with Tata Advanced Materials to sell under the Tata-Dhama brandname to the Indian military. “The jackets that the military uses currently are heavier than what Dhama has to offer,” says Dakshina Murthy, general manager, operations at Tata Advanced Materials. The military is using five jacket variants from Dhama on a trial basis. Next fiscal, Vistakula hopes to sell 1,000-odd jackets to the military and 5,000 helmets, scarves and shoes to retail consumers.

Mass production is another issue for Dhama. At present, it manufactures its products at NID. Vistakula is negotiating a deal with Idea Corporation, an Ahmedabad-based product design consulting firm, ahead of setting up manufacturing facilities in Hyderabad. He hopes to raise about $2 million from venture capitalists, half of which will be used to scale up manufacturing.

Dhama’s revenues are projected at $1 million in 2010-11 and $100 million in five years. “It’s a new product and a lot of educating has to be done. This is hitting our marketing plans,” he says. Dhama is creating animation and video material to reach out to potential users of such jackets.

Vistakula has got the first part of his business model in place — a product high on innovation. He has to put the other pieces together.
[Courtesy: Businessworld]

PUNJABI POETS-5

BHAI SAHIB BHAI VIR SINGH JI

Early life

Born in 1872, in Amritsar, Vir Singh was the eldest of Dr. Charan Singh's three sons. The family traced its ancestry to Diwan Kaura Mal, who rose to the position of vice-governor of Multan, under Nawab Mir Mu'ln ul-Mulk, with the title of Maharaja Bahadur. His grandfather, Kahn Singh (1788-1878), spent his entire youth in monasteries at Haridwar and Amritsar, acquiring training in traditional Sikh learning. At the age of forty, he got married. Adept in Sanskrit and Braj as well as in the oriental systems of medicine (such as Ayurveda, Siddha and Yunani), Kahn Singh passed on his interests to his only son, Dr. Charan Singh. Apart from being a Braj poet, Punjabi prose-writer, musicologist and lexicographer, Dr. Charan Singh took an active interest in the affairs of the Sikh community, then experiencing a new urge for restoration as well as for change.

Education and marriage

Vir Singh had the benefit of both the traditional indigenous learning as well as of modern English education. He learnt Sikh scripture as well as Persian, Urdu and Sanskrit. He then joined the Church Mission School, Amritsar and took his matriculation examination in 1891. At school, the conversion of some of the students proved a crucial experience which strengthened his own religious conviction. From the Christian missionaries' emphasis on literary resources, he learnt how efficacious the written word could be as a means of informing and influencing a person's innermost being. Through his English courses, he acquired familiarity with modern literary forms, especially short lyric. While still at school, Vir Singh was married at the age of seventeen to Chatar Kaur, the daughter of Narain Singh of Amritsar.

Literary career

Beginnings

Unlike the educated young men of his time, Vir Singh was not tempted by prospects of a career in government service. He chose the profession of a writer. A year after his passing the matriculation examination, he set up a lithograph press in collaboration with Wazir Singh, a friend of his father. As his first essays in the literary field, Vir Singh composed some Geography textbooks for schools.

Awards

He was honored with the Sahitya Academy Award in 1955 and the Padam Bhushan Award in 1956

Language Politics

Vir Singh argued that Sikhism was a unique religion which could be nourished and sustained by creating an awakening amongst the Sikhs of the awareness of their distinct theological and cultural identity. He aimed at reorienting the Sikhs' understanding of their faith in such a manner as to help them assimilate the different modernizing influences to their historical memory and cultural heritage.

Works

Vir Singh began taking an active interest in the affairs of the Singh Sabha Movement. To promote its aims and objects, he launched the Khalsa Tract Society in 1894. The tracts produced by the Khalsa Tract Society introduced a new style of literary Punjabi.
The Khalsa Tract Society periodically made available under the title Nirguniara, lowcost publications on Sikh theology, history and philosophy and on social and religious reform. Through this journal, Vir Singh established contact with an ever-expanding circle of readers. He used the Nirguniara as a vehicle for his own self expression. Some of his major creative works such as Sri Guru Nanak Chamatkar and Sri Guru Kalgidhar Chamatkar, were originally serialized in its columns.
In literature, Vir Singh started as a writer of romances which are considered forerunners of the Punjabi novel. His writings in this genre - Sundari (1898), Bijay Singh (1899), Satwant Kaur (published in two parts, I in 1900 and II in 1927), were aimed at recreating the heroic period (eighteenth century) of Sikh history. Through these novels he made available to his readers, models of courage, fortitude and human dignity.
The novel Subhagji da Sudhar Hathin Baba Naudh Singh, popularly known as Baba Naudh Singh (serialized in Nirguniara from 1907 onwards and published in book form in 1921) shares with the epic Rana Surat Singh (which he had started serializing in 1905), Vir Singh's interest in the theme of a widow's desperate urge for a reunion with her dead husband.
Soon after the publication of Rana Surat Singh in book form in 1919, he turned to shorter poems and Lyrics. These included Dil Tarang (1920), Tarel Tupke (1921), Lahiran de Har (1921), Matak Hulare (1922), Bijlian de Har (1927) and Mere Salan Jio (1953). Through these works, he paved the way for the emergence of the Punjabi poem.
In November 1899, he started a Punjabi weekly, the Khalsa Samachar. He revised and enlarged Giani Hazara Singh's dictionary, Sri Guru Granth Kosh, originally published in 1898. The revised version was published in 1927. He published critical editions of some of the old Sikh texts such as Sikhan di Bhagat Mala (1912), Prachin Panth Prakash (1914), Puratan Janam Sakhi (1926) and Sakhi Pothi (1950).
An important work was Vir Singh's annotation of Santokh Singh's Sri Gur Pratap Suraj Granth, published from 1927 to 1935 in fourteen volumes.

Departure
Vir Singh died in Amristar on June 10, 1957. The portion of his commentary on the Adi Granth - nearly one half of the Holy Book - he had completed was published posthumously in seven large volumes.

BHAI VIR SINGH
AND 
PUNJAB & SIND BANK


The history dates back to the year 1908, when three visionary Gursikhs Bhai Sahib Bhai Veer Singh, Sir Sunder Singh Majitha and Sardar Tarlochan Singh aimed to uplift the economic poverty of the poor. This far sightedness gave birth to Punjab & Sind Bank in the holy city of Amritsar. Since then times have gone by and the bank recently celebrated their 100 years of establishment.

Founders of Punjab & Sind-Bank. From Left to Right Sardar Tarlochan Singh, Bhai Vir Singh & Sir Sundar Singh Majithia

The Bank is also unique as it gave a chance for sikhs to showcase their financial acumen and the all round personality of the Khalsa (a saint, a worldly man, a sewak, a fighter etc.). The Bank was adjudged No.1 in medium sized banks in Business Today in 2008 survey. Through these years the bank grew up and their unique feature has been sikh calendar which they release every year.

This year the calendar theme selectors have done an excellent job by focusing on sikh martial hero Baba Banda Singh Ji Bahadur. The 2010 sikh calendar starts up with the story and pciture of Madho Das Bairagi(who later ttook amrit from panj pyaraas and was named Banda Singh Bahadur by 10th Guru Sahib) in the feet of Dhan Guru Gobind Singh Ji Maharaj.
At this juncture when sikhs have forgotten their legendary hero and some Brahmanistic fraction which are trying to steal the sikh shaheed by distorting history (for example naming Baba Banda Singh Ji Bahadur as Banda Bairagi etc.) this step is indeed worthy of praise. All these years these calendar have been very effective medium of sikh message.
We wish Punjab & Sind Bank a very bright future. To know more about the services offered by Punjab & Sind Bank visit http://www.psbindia.com/