RESEARCH SCHOLARS-1

HARMEEN KAUR SOCH 

‘Best Thesis’ award for Guru Nanak varsity lecturer

Ms Harmeen Kaur Soch, lecturer, Department of Commerce and Business Management, won the "MN Gopalan Thesis Award" for the "Best PhD Thesis" at the 37th annual convention of the Operational Research Society of India (ORSI), Ahmedabad Chapter. The convention was held at the Indian Institute of Management Ahmedabad (IIMA) recently.
Her thesis was guided and supervised by Dr H.S. Sandhu, a professor in the Department of Commerce and Business Management, Guru Nanak Dev University. The prestigious award has been instituted by Prof M.N. Gopalan, Department of Mathematics, IIT, Mumbai, to encourage young researchers.
Ms Soch's thesis is in the area of marketing. It is titled "Impact of customer relationship management (CRM) on the financial performance of companies in India". The jury, comprising V. Venkata Rao (IIMA), Diptesh Ghosh (IIMA), Janat Shah (IIM, Bangalore) and others, selected the thesis for the award.
The work of this lecturer was also appreciated in an international conference on "Marketing paradigms in emerging economies" that followed the annual convention held at the IIMA. She presented the case study on the ITC Limited and its recent forays into foods business in India. Over 250 researchers and academicians attended the conference from all over the world, including the US and the UK.
Earlier in 2003, Ms Soch, in a technical session on the "The quality of management education in India" conducted by Punjab University Business School, Chandigarh, spoke on management techniques through human interactions. Her paper that stressed on "role-play" and "teacher-taught involvement" was appreciated during the session.

                                       -Courtesy: Rashmi Talwar,The Tribune, Chandigarh